We have added branded keyword field to help with over optimized anchor text ratio issue. Why does branded keywords matter? Google doesn't like affiliate marketers and SEO companies that are highly successful with organic rankings. Since their major source of revenue comes from pay-per-click, any successful organic search SEO expert can become a threat to their potential revenue growth. It is their business decision to stifle any attempt to achieve organic SEO success. Google is actively punishing sites with over optimization as it is a sign of SEO company's involvement.
Google also understands that businesses are striving to have their brand presence on the organic listings section. It is not in Google's interest to completely anger the business community as they are Google's paying customers. This is a balancing act for
Google.
Many SEO experts agree that Google distinguishes branded SEO versus paid SEO. If possible, we recommend adding branded keywords to every entry you create. Please see the example below and observe how the contextual anchor text combinations are created.
Based on the information entered above, randomized anchor tag variations are created during the syndication process.
