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Search engines like Google place a high value on links when deciding the ranking or relevance of a web page, since the web is essentially an interweave of links to and from sites. Some links are valued more than others in this investigation. Inbound links, links to your site from other sites, are extremely valuable, while outbound links, sent from your site to others, are less-valued, and outbound links to ... (Read More)
As noted above, although the primary principles of activity are the same between search engine providers, the minor differences between them can lead to major differences in result relevancy. Search engine developers place assorted values on information based on its importance to them. For example, Yahoo! and Bing value "on-page keywords" highly, while Google values "links" highly. Also, the age of a web page can change its value, with some ... (Read More)
Once a webpage has been crawled, the content on that page is, classified or indexed. Indexing is the process by which information from a web page is extracted and identified. Words and expressions that best describe the page are consolidated, and the page is then assigned to particular keywords. This indexed information is stored in a huge database for later retrieval as needed.
When a search is initiated, the search engine ... (Read More)
The real key to understanding how search engines work is to understand they are not human beings. They don't see bright colors, or cleverly crafted layouts, or clever puns. They don't recognize embedded movies or elaborate graphics. They look (primarily) for text results that match the query. Using the 'web and spider' likeness, search engines "crawl" the web looking for useful information, and quickly determine what a site is about. ... (Read More)
SEO: The Simple Way Search engines play a vital role in order to help consumers manage the vast amount of information available to them on the internet. A search engine like Google, or Yahoo!, or Bing is set up to assist the individual manage the internet and return relevant results when words or phrases are entered into the search window. The results, usually in the thousands, are shown in order ... (Read More)
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